The latest in:
AR
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Premium Content
05/07/2019
Should I Play or Should I Go?
Ancillary content that introduces AR and/or VR can move the needle on brand perception in a positive direction, so long as they enhance the experience.
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Premium Content
04/12/2019
CableLabs Leads Creation of Immersive Digital Experiences Alliance
CableLabs has teamed up with Charter, Light Field Lab, OTOY and Visby to create the Immersive Digital Experiences Alliance.
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Premium Content
10/31/2018
Emotional Experiences: Will AR Kill Video Advertising?
No one is quite sure exactly how to use the tech. One space where AR can really thrive is marketing and advertising.
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09/04/2018
Jaunt Jumps: Tech Expansion Into XR Distribution
Jaunt unveils new development issues to support its growing XR platform, which enables media partners to distribute augmented, virtual and mixed reality.
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Premium Content
05/09/2018
Telemundo Deportes Celebrates World Cup with AR Experience
Telemundo Deportes and sports collectibles company Panini America are partnering on Telemundo’s first AR experience to celebrate the countdown to the 2018 FIFA World Cup Russia.