The latest in:
AR
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Premium Content
01/05/2022
Effros: AI AR VR BS
This year’s trio: AI, VR and AR. That’s artificial intelligence, virtual reality, and augmented reality.
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Premium Content
01/21/2020
AR Breaking Through in 2020, VR Awaiting Chance to Shine
It’s been a few years since futurists and technology companies alike claimed that the age of VR was upon us. It’s not here yet, but there has been progress.
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Premium Content
05/07/2019
Should I Play or Should I Go?
Ancillary content that introduces AR and/or VR can move the needle on brand perception in a positive direction, so long as they enhance the experience.
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Premium Content
04/12/2019
CableLabs Leads Creation of Immersive Digital Experiences Alliance
CableLabs has teamed up with Charter, Light Field Lab, OTOY and Visby to create the Immersive Digital Experiences Alliance.
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Premium Content
10/31/2018
Emotional Experiences: Will AR Kill Video Advertising?
No one is quite sure exactly how to use the tech. One space where AR can really thrive is marketing and advertising.
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09/04/2018
Jaunt Jumps: Tech Expansion Into XR Distribution
Jaunt unveils new development issues to support its growing XR platform, which enables media partners to distribute augmented, virtual and mixed reality.