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03/08/2011
Cablevision, GroupM Combine For Addressable Ad Campaign
Cablevision Systems announced the simultaneous delivery of advertising from five different advertiser brands sharing a single 30-second unit across nearly three million households in the New York Metropolitan area. The initial household TV addressable campaign featured brands represented by GroupM. Cablevision has previously executed more than a dozen addressable campaigns involving major brand marketers and […]
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03/08/2011
SeaChange Wins Tech Challenge At SCTE Canadian Summit
The Society of Cable Telecommunications Engineers (SCTE) announced that a multi-screen video streaming solution from SeaChange International was named the “Technology Most Likely to Succeed” following the annual Technology Challenge at the SCTE Canadian Summit. The SeaChange solution was one of five products and solutions demonstrated at the Technology Challenge this morning. All five have […]
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03/08/2011
Imagine All the Problems With Interlaced Versus Progressive Video
As if there weren’t already enough technical considerations for distributing video to multiple screens, Imagine Communications has directed attention to yet another thing to consider. It has to do with the difference between interlaced (i) video and progressive (p) video. The terms interlaced and progressive refer to the scanning process used to create an image […]
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03/07/2011
Donovan Data Systems, Canoe Bring iTV To Advertisers
Canoe Ventures and Donovan Data Systems (DDS), a provider of advertising software and systems, today announced that DDS is developing technology within its cable TV buying systems to support Canoe Ventures’ advanced advertising solutions. The announcement came at the Transformation 2011 conference of the American Association of Advertising Agencies in Austin, TX. Canoe is creating […]
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03/07/2011
EarthLink Progresses With Tennessee Middle Mile Project
EarthLink has completed Phase I of the Eastern Tennessee middle mile fiber broadband project by its business communications segment EarthLink Business. In March of 2010, DeltaCom, now an EarthLink Business company, was awarded the $9.4 million in federal stimulus funding by the American Recovery and Reinvestment Act (ARRA) to enable the network expansion. The Phase […]
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03/07/2011
Comcast University Partners With SCTE
The Society of Cable Telecommunications Engineers (SCTE) and Comcast University today announced a strategic relationship. The agreement calls for expanded memberships in SCTE for Comcast University staff, providing training personnel with access to SCTE’s full complement of live, online and print training materials. In addition, SCTE and Comcast University will partner where appropriate on the […]