Canoe Ventures and Donovan Data Systems (DDS), a provider of advertising software and systems, today announced that DDS is developing technology within its cable TV buying systems to support Canoe Ventures’ advanced advertising solutions.

The announcement came at the Transformation 2011 conference of the American Association of Advertising Agencies in Austin, TX.

Canoe is creating advanced advertising solutions for TV, including iTV services, which will enable digital cable viewers to engage more deeply with TV commercials using their remote controls. DDS is in the process of enhancing its cable TV buying software so that it can accommodate all aspects of the iTV buy, including the receipt of various response data from consumers.

DDS and Canoe Ventures have been working together for the past six months to better understand the way iTV affects the buying process and to facilitate the adoption of advanced TV solutions by brands. Based on this research, DDS will be integrating iTV functionality into its cable network systems. In 2010, DDS media buying software processed over $40 billion of the total TV billings in the U.S. market, over $15 billion of which were cable buys. DDS clients include eight of the top ten U.S. media agencies.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.