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*Tivo
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11/09/2004
Advertising
Information Resources Inc launched "IRI BehaviorScan DVR Service," aimed at letting national advertisers quantify DVR technology’s adoption on ad effectiveness and brand and category sales. The idea is to find out not just who watches an ad, but who then buys the advertised product. It was developed in close cooperation with TiVo.
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11/09/2004
Honors
Mag Rack picked up best VOD service honors at Billboard’s ’04 Digital Ent Awards. It beat IFC Films On Demand, Movielink and Gotuit Media. TiVo took home the best TV technology award, while NASCAR in Car won best ITV programmer, besting GSN and Showtime.
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11/04/2004
Think About That For A Minute
It’s not a secret that the cable industry sees true Video on Demand, or whatever we ultimately choose to call it, as one of the main differentiators in our competition with satellite and broadcast video delivery. It is taking longer than I would like to see the industry coalesce around a strategy to roll out […]
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10/01/2004
Pants on Fire
When FCC chief Michael Powell last month let it slip that he’d seen TiVo and Netflix team up like the Wonder Twins on a movies-on-demand scheme (Cfax 9/16), the DVR maker was quick to tut-tut the notion. An earlier Newsweek story was met with similar denials. And just Wed, TiVo evp, worldwide ops David Courtney […]
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09/30/2004
People
Motorola Broadband CTO Carl McGrath has left to pursue other opportunities. He joined GI in ’96. McGrath recently stood before the House to testify on analog-to-digital converters during the DTV transition, estimating that such a box would cost about $67 in ’07. — Discovery chmn John Hendricks resigned from TiVo’s board last week as part […]
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09/27/2004
Seeing Starz: New Wrinkles in Download Service
Starz Encore beefed up its online movie service, bringing the number of titles on offer to around 150 at any given time, up from 100. An all-you-can-eat, $12.95/month SVOD offering, Starz! Ticket on Real Movies has spruced up title accessibility, introducing a progressive download function that allows subs to begin viewing a movie after 15 […]