EchoStar is launching a slate of advertisements for its DVR receivers today aimed primarily at TiVo. The print, TV, radio and billboard campaign features tags such as ‘Sure, TiVo is hot. TiVo is also expensive’ and ‘Like TiVo without the sticker shock.’ "TiVo has spent a lot of money on branding the DVR, but we believe we will win over consumers on price point with our free DVR," EchoStar said. While TiVo is the brunt of the joke, cable isn’t spared. DISH continues to ask ‘Why is Digital Cable So Expensive?’ pointing out that subs must upgrade to digital cable to get a DVR box. The campaign is slated to run for several months. — TiVo talked up another wrinkle meant to differentiate itself from generic cable-satellite DVR services: it will release a software development kit that allows 3rd-party app developers to add features to its flagship PVR offering. The Java-based kit will be available on SourceForge.net and is part of a broad-based scheme to enable TiVo boxes to download content from the Internet. New features for the "Series2" models will subsequently be introduced throughout ’05.

The Daily

Subscribe

The Truth Always Prevails in HBO’s Alex Jones doc

In an era where misinformation and conspiracies run rampant, there are few court cases that epitomize those dangers more than Alex Jones and the multiple lawsuits he faced regarding the claims he made about

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.