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*Tivo
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08/25/2006
DVR Doings: TiVo Snags 2nd Major MSO Deal
TiVo shares rose Thurs after Cox agreed to make TiVo’s DVR and interactive advertising service available to select customers. TiVo will customize its software for download on compatible Cox boxes (no box swap required). Comcast provided the building blocks for the Cox deal, striking a similar pact in 2005. Comcast and TiVo have been working […]
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08/17/2006
Verizon Rolls Out Multi-Room DVRs
Joe Ambeault, Verizon’s director of interactive TV applications, likes to tell his team the following story: At the turn of the previous century when auto manufacturers were trying to figure out how to build a car, the top requested feature from consumers was a place to hook their horses. Ambeault said the above example held […]
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08/16/2006
And Leon Is Getting Larger
US LEC and PAETEC joined forces to create a $1 billion-per-year company in what Richard Aab, US LEC's current chairman and soon-to-be-vice chairman of the new PAETEC, described as a "transformational event."
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07/27/2006
Watch Out, Nielsen?
TiVo created TiVo Audience Research and Measurement, a division that will offer advertisers and ad agencies second-by-second data on DVR viewing and ad content. TiVo pres/CEO Tom Rogers said ARM "can dramatically transform the way advertising is created, bought and delivered to consumers." TiVo said advertisers will be able to combine ARM data, including data […]
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07/17/2006
Cableââ¬â¢s Easy Sell: Integrated Products That Work
With satellite companies stealing cable’s video customers and telcos laying fiber to grab even more of the pie, MSO marketing gurus must execute their strategies flawlessly. We were able to convince nine of them to put down their BlackBerrys and talk about those strategies before the CTAM Summit. Despite the competitive challenges, they projected confidence […]
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06/08/2006
Think about that for a minute…
THE NEXT BETAMAX CASE – part 2 The full court press to legally challenge the way consumers use new technology and watch and listen to video and audio is finally under way. Last week I outlined the case that has just been filed by the content owners (the networks, the studios, etc.,) against Cablevision after […]