TiVo created TiVo Audience Research and Measurement, a division that will offer advertisers and ad agencies second-by-second data on DVR viewing and ad content. TiVo pres/CEO Tom Rogers said ARM "can dramatically transform the way advertising is created, bought and delivered to consumers." TiVo said advertisers will be able to combine ARM data, including data by network, genre, day-part, time slot, day of week and commercial pod position, with other audience measures to gain a more accurate view. – Rentrak announced four new subs for its OnDemand Essentials VOD measurement system: HealthiNation, here!, Hollywood.com TV and Starz. In addition, Rentrak secured deals with Midcontinent, Service Electric Cablevision and Verizon, and extended its relationship with Insight.

The Daily

Subscribe
Thursday–April 18

Netflix Grows, To Stop Sharing Quarterly Membership Numbers

Netflix kicked off the new year with a bang, adding 9.3 million paid subscribers in 1Q24.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.