TiVo created TiVo Audience Research and Measurement, a division that will offer advertisers and ad agencies second-by-second data on DVR viewing and ad content. TiVo pres/CEO Tom Rogers said ARM "can dramatically transform the way advertising is created, bought and delivered to consumers." TiVo said advertisers will be able to combine ARM data, including data by network, genre, day-part, time slot, day of week and commercial pod position, with other audience measures to gain a more accurate view. – Rentrak announced four new subs for its OnDemand Essentials VOD measurement system: HealthiNation, here!, Hollywood.com TV and Starz. In addition, Rentrak secured deals with Midcontinent, Service Electric Cablevision and Verizon, and extended its relationship with Insight.

The Daily

Subscribe
Thursday–May 6

Report: NBCU Pondering future of RSNs

It looks like Sinclair isn’t not the only one thinking about the future of regional sports networks. NBCU has been grappling with whether to place RSN content on Peacock or attempt to sell the assets off

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.