Ward-Maupin’s skill set unites traditional silos. Her marketing expertise unites business goals with customer needs, her knowledge of software and tech spans digital marketing through telecommunications, and her commitment to the online customer experience is unmatched. In her primary role, she successfully led Digital and Customer Experience strategy and execution throughout the pandemic. During this time she was also tapped to support Comcast’s DEI efforts and lead the launch of Comcast RISE, a program to support minority-owned businesses. “Consistent with our objective of reflecting the communities we serve, Comcast has adopted a long-term, aspirational goal of achieving a workforce that is 33% people of color and 50% women at all levels,” she says.
What’s one way your company has broadened the recruiting process to ensure greater diversity?
Consistent with our objective of reflecting the communities we serve, Comcast has adopted a long-term, aspirational goal of achieving a workforce that is 33 percent people of color and 50 percent women at all levels. There are multiple initiatives in place which support this goal, but at a foundational level, we are working hard to expand our hiring outreach. We have student ambassador programs which leverage talented students on-campus to promote our brand and create awareness of careers at Comcast. We continue to deepen partnerships with Historically Black Colleges and Universities, strengthening Comcast’s pipeline of diverse talent. We sponsor employees for leadership programs catered to people of color, to invest in the broad and deep cultural assets of our workforce. We’ve also progressed in our work supporting People With Disabilities – embedding accessibility into how we operate and expanding our disability inclusion efforts related to talent attraction.
Do you have an example of male allyship that made a difference to you?
I was so happy to choose this question! I have a male ally who has made a difference in every facet of my life for the past 20 years. His name is Melvin. I am so glad I met Melvin early in my career. At the time, there were very few people of color in technology leadership positions and even fewer females. As a Black woman, I was dealing with somewhat of an “imposter syndrome”—doubting whether I was good enough even though I had the experience and credentials to prove otherwise. Melvin understood this and because he had already been there himself, helped me to overcome and navigate many obstacles. He reminded me that I was not given a seat at the table, I earned it. His faith-based perspectives have taught me to be humble and to pay-it-forward. That is why I sponsor and mentor young people today. Navigating the problems in corporate America, even today, can be challenging. Having someone like Melvin in my corner, who understood the obstacles I faced, supported me and wasn’t afraid to offer direct and constructive criticism when needed, was invaluable. It is for these reasons that I make it a point to be an ally to all the people I sponsor and mentor.