The Why? Ahmad helped champion multiple initiatives across Comcast Cable to expand its portfolio of programming and digital equity initiatives. Her teams created content destinations on Asian American Film & TV, LGBTQ+ content and Latino content, and she was instrumental in the launch of Black Experience on Xfinity. To boot, under Ahmad’s leadership the team introduced new ways for customers to connect through the government’s Affordable Connectivity Program via the creation of Internet Essentials Plus, and she leads a diverse marketing approach that ensures all audiences are represented.