The Why? In January 2021, Lopez became the first woman and first person of color to chair the T. Howard Foundation’s board. In December, she joined the Hallmark team and immediately began strategizing ways to improve distribution, content strategy and partnership marketing. She’s all in on its new Mahogany franchise, which combines Hallmark Channel themes with the Hallmark Card line focused on Black culture.
She Says… “We recently celebrated the debut of our Mahogany programming franchise, which exemplifies Hallmark’s core ethos—family, community, positivity and the transformational power of love—through the unique lens of Black culture.”
Song still on your playlist? Anything by Fleetwood Mac and Earth Wind & Fire.
What community support initiative has your company championed that you’re most proud of? I’m proud to be on the leadership team at a company like Hallmark Media, which is committed to inclusive storytelling. We recently celebrated the debut of our Mahogany programming franchise, which exemplifies Hallmark’s core ethos – family, community, positivity and the transformational power of love – through the unique lens of Black culture. Uniquely positioned, this content initiative is rooted in the 30-plus-year-old iconic Hallmark greeting card line of the same name.
First internship: I got lucky and came into the industry by responding to an ad in the newspaper for the Disney Channel. Fast forward to today, I’m fortunate to be a part of the executive committee for the T. Howard Foundation, which does important work to promote and increase diversity in media, tech, and entertainment. The organization offers students of color the opportunity to intern and get their start in these key industries, providing them with significant professional experience and knowledge of career opportunities that they would not have known about otherwise.