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NARB Recommends DirecTV Stop Ad Claims

A panel of the National Advertising Review Board recommended that DirecTV discontinue its advertising claim that its service provides “worry-free” signal reliability, as the National Advertising Division found that the company did not show that the signal reliability met the claims.

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Florence Hits the Carolinas

Hurricane Florence made landfall Friday morning, with officials declaring that the storm is already responsible for four deaths. Meteorologists warned that the hurricane is slow moving and could bring catastrophic flash flooding.

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Nielsen Adopts Advanced Targeting Standards

The Advanced Target Standards Group’s “Calculation Principles for Advanced Targets” standards are set to be implemented in Nielsen’s Advance Audience Posting API.

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MACS: OTT Providers Can Still Boost Their Video Offerings

TV distributors’ recent partnerships with OTT providers can bolster video offerings and more efficiently provide the content customers want.

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Espial’s Elevate Platform Comes to Amazon Web Services

Espial’s Elevate Cloud IPTV Platform is available on AWS and is ready for deployment with AWS Elemental services for cloud-based video delivery.

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Live TV Still Thriving on College Campuses

Live TV is still alive and strong on college campuses, making up 44% of total video consumption.

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Final Preparations Planned for Florence

Thursday was all about final prep plans for Florence as the storm neared coastal NC, SC and VA.

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Charter CEO Blames Prices, then Password Sharing

Everyone is working to manage the transition of the video ecosystem and viewing habits, but Charter chmn/CEO Tom Rutledge isn’t blaming all of that transition on the rise in streaming.
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