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Sean Muller
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Premium Content
06/16/2022
NBCU Shares Test-And-Learn Insights
NBCUniversal believes advertisers should be embracing OTT platforms far more than they are today. The optimal mix of OTT in the plan of an advertiser or brand is in the 30-40% range, according to the results of a test-and-learn NBCU completed with iSpot.tv.