The latest in:
National Advertising Division
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Premium Content
05/19/2025
NAD Agrees With Verizon on T-Mobile “Save 20%” Promotion
NAD issued a recommendation that T-Mobile discontinue certain comparative savings claims found in a pair of commercials as well as other promotional materials.
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Premium Content
05/01/2025
NAD Recommends Cox Change Up Some Internet Claims
The National Advertising Division sided with AT&T in its challenge of certain Cox Communications internet claims.
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Premium Content
04/29/2025
NAD Sides with T-Mobile
T-Mobile scored a win from its National Advertising Division challenge that targeted claims from Boost Mobile regarding the scope of its 5G coverage.
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Premium Content
03/25/2025
Verizon Wins NAD Dispute
After T-Mobile challenged Verizon’s claim that its Frontline service is “the network that truly prioritizes first responders,” the National Advertising Division found the statement is supported and doesn’t convey a message of exclusivity.
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Premium Content
03/19/2025
NAD Sides With T-Mobile in Verizon Challenge
T-Mobile’s claim that it’s the “first and only” U.S. wireless provider to keep consumers connected via satellite-powered text messaging in collaboration with Starlink was given an OK by the National Advertising Division.
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Premium Content
02/06/2025
T-Mobile Wins NARB Appeal
After T-Mobile appealed a National Advertising Decision that suggested it discontinue or modify its “save 20% every month vs. the other big guys” claim, the National Advertising Review Board found that the uncarrier’s claim is supported.