The latest in:
National Advertising Division
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Premium Content
11/07/2022
NAD Tells Comcast to Change T-Mobile Ads
The National Advertising Division has recommended that Xfinity Mobile discontinue and/or modify a number of claims made within ads comparing its plans and services to T-Mobile’s offerings. At issue was whether Comcast properly disclosed all material information relating to a claim that it offered Unlimited data for $30/line that was made in a print mailer, an online paid Google ad and two commercials.
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Premium Content
08/11/2022
NAD Asks Verizon for 5G Modifications
The National Advertising Division recommended that Verizon discontinue the “most reliable” claim it has been using when referring to the 5G Ultra Wideband network.
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Premium Content
05/26/2022
Google Fiber to Discontinue Some Ad Claims
The National Advertising Division of BBB National Programs recommended Google Fiber make modifications and drop some of its claims of superiority over cable after Charter filed a challenge against some of its advertising.
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Premium Content
04/13/2022
DirecTV Wins in NAD Battle Against Charter
DirecTV scored three victories with the National Advertising Division recently in a battle against claims made in a television commercial for Charter’s Spectrum video product.
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Premium Content
10/19/2021
Verizon to Modify 5G Ad Claims
The National Advertising Division recommended through its complex track process that Verizon modify or discontinue claims overstating the benefits of its 5G Ultra Wideband service.
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Premium Content
10/14/2021
NARB Says AT&T Should Ditch Ad Claims
A National Advertising Review Board panel recommended AT&T discontinue three commercials which it said communicated the unsupported message that the upload speeds of cable are inadequate to support videoconferencing.