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Local Streaming Quarterly Solution
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Premium Content
06/07/2023
Nielsen Gets Local With Streaming
Nielsen introduced its Local Streaming Quarterly Solution, a new report that provides metrics on TV app usage and streaming to the glass for more than 20 major streaming apps at the local market level. It’ll start with the top 56 local markets and include data on SVODs, AVODs and MVPDs and vMVPDs.