The latest in:
Linda Yaccarino
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Premium Content
07/17/2020
NBCU Adds Ad Formats, Gets Ready for Upfront
Ahead of Thursday night’s upfront (taking place in the form of a “30 Rock” reunion special), NBCUniversal unveiled 11 new ad formats, all available via the One Platform.
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Premium Content
06/23/2020
NBCU and Sky Name Ad Team
NBCUniversal and Sky unveiled the leadership team for its new One Platform Global Advertising & Partnerships offering.
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Premium Content
05/12/2020
NBCU’s One Platform Goes Global
On what should have been the day of its annual upfront presentation at Radio City Music Hall, NBCU went live Monday from talent and execs’ homes to give a presentation on its advertising strategy.
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Premium Content
04/07/2020
NBCU Permanently Reducing Linear Ads
NBCUniversal is working to assist its consumers and marketing partners during the COVID-19 pandemic, announcing it is reducing the number of ads across several categories.
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Premium Content
02/26/2020
NBCU’s ‘One Platform’ Ready for Upfronts
The blurring of linear and digital continues, with NBCU taking the wraps off its One Platform model ahead of the upfronts.
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Premium Content
01/17/2020
Peacock Presentation Highlights Ad Strategy
Peacock will arrive on Comcast’s Xfinity X1 and its internet-only Flex platform on April 15, before a July 15 national launch.