The latest in:
Linda Yaccarino
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Premium Content
08/30/2023
People
NBCUniversal is taking the interim tag off Mark Marshall’s title, officially naming him Chairman, Global Advertising and Partnerships.
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Premium Content
07/24/2023
Twitter Birds Migrate Across the Internet, Leave X Behind
Many Twitter users were left scratching their heads Monday when the platform transitioned to a new identity: X.
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Premium Content
07/06/2023
Brands Jump on Meta’s Threads Platform
With Meta surprising social media managers by rolling out Twitter rival Threads Wednesday evening—a half-day early, brands didn’t waste any time adding another handle to their toolbox. In fact, C-SPAN was one of the earliest brand adopters, posting shortly after the platform went live to ask followers what lawmakers should be working on.
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Premium Content
06/12/2023
Yaccarino Speaks Out on Decision to Join Twitter
Twitter CEO Linda Yaccarino is sharing more on her decision to make the leap to the social media platform after more than 11 years at NBCUniversal.
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Premium Content
06/05/2023
People
NBCUniversal’s Joe Benarroch is following the company’s former ad chief Linda Yaccarino to Twitter, taking a role “focusing on business operations.”
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Premium Content
05/15/2023
NBCU Upfront Goes On Sans Yaccarino
NBCUniversal’s upfront was something of a coming out party for the company’s new ad division leaders, namely interim Advertising and Partnerships Chair Mark Marshall.
