The latest in:
Linda Yaccarino
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Premium Content
05/12/2020
NBCU’s One Platform Goes Global
On what should have been the day of its annual upfront presentation at Radio City Music Hall, NBCU went live Monday from talent and execs’ homes to give a presentation on its advertising strategy.
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Premium Content
04/07/2020
NBCU Permanently Reducing Linear Ads
NBCUniversal is working to assist its consumers and marketing partners during the COVID-19 pandemic, announcing it is reducing the number of ads across several categories.
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Premium Content
02/26/2020
NBCU’s ‘One Platform’ Ready for Upfronts
The blurring of linear and digital continues, with NBCU taking the wraps off its One Platform model ahead of the upfronts.
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Premium Content
01/17/2020
Peacock Presentation Highlights Ad Strategy
Peacock will arrive on Comcast’s Xfinity X1 and its internet-only Flex platform on April 15, before a July 15 national launch.
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Premium Content
01/14/2020
CFX Tech: Breaking Down CES 2020
Just as quickly as it arrived, CES 2020 has come to an end. For those of you that weren’t able to make the flight to Las Vegas, here’s your roundup of some of the biggest sights and trends from the show floor to the keynote stage.
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Premium Content
01/10/2020
CES Notebook
NBCU’s Linda Yaccarino focused the company’s CES keynote on the shift in how viewers consume content and how advertisers are starting to adjust.