Nobody has a crystal ball, but the executives in our industry have better insight than most into what’s coming next. We asked a selection of them for their 2022 predictions. Here’s what they had to say.
Effectv appointed John Brauer vp, insights and analytics. The role was formerly held by Andrea Zapata, who is now vp, West Coast sales at Vevo. Brauer has led Effectv’s research team on an interim basis since May. — Disney Branded Television and National Geographic marketing and publicity teams are being merged into one integrated team […]