The latest in:
“Hotwired”
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07/21/2025
In the Wild: Discovery’s Shark Week 2025 Delivers Swag & Ads
Sunday kicked off the most wonderful time of the year for fans of the ocean’s apex predator. Part of Warner Bros. Discovery’s marketing strategy this year was a Shark Week swag box sent to Cablefax and other members of the press.
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Premium Content
07/21/2025
DirecTV, MAGNA Dig Into the Benefits of Pause Ads
DirecTV and MAGNA Media Trials released a new study that digs into the opportunity that pause ads—ads that appear when a viewer pauses a program—presents to brands looking for a new way to reach consumers
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Premium Content
07/21/2025
Charter Denies Wrongdoing with Cox Disclosures
Charter on Monday filed a supplement to its proxy statement on its merger with Cox Communications , saying it received demand letters from counsel representing purported stockholders who allege the company
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Premium Content
07/21/2025
Programming
Hulu pulled a switcheroo with the upcoming season of “Futurama.” The streamer will drop all episodes of Season 13 on Sept. 15 at 8pm, shifting the series to a binge watch vs weekly episode releases. That
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Premium Content
07/21/2025
Verizon Hopes to Leverage Fiber, Mobile Amid Competition
Although it was an effective second quarter for Verizon, its results left some research firms feeling cautious about the company’s path toward differentiating itself in a crowded, competitive market.
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Premium Content
07/21/2025
People
Gracenote , Nielsen ’s content data business unit, named Ryan Moore as its first Chief Business Officer. He’ll oversee all go-to-market activities, global sales and the marketing and customer experience