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Viamedia Named HolstonConnect Ad Rep
The cross-media local ad company Viamedia and HolstonConnect agreed to a long-term partnership to use Viamedia’s technology to integrate local ads into the MobiTV platform. Viamedia will also manage ad sales for the eastern Tennessee provider.
As Nexstar Merger Looms, Broadcaster Swats Back at Complaint
Nexstar’s answer to a retransmission complaint filed last month might offer some glimpse of how the broadcaster plans to defend the union.
Electric Co-op Upstart Files Complaint Against Nexstar
HolstonConnect, a subsidiary of rural electric cooperative Holston Electric of Tennessee, has filed an FCC complaint against Nexstar, claiming it has failed to negotiate retrans consent rights in good faith.