Advertising ROI | Cablefax

Premium Content

07/06/2022

Nielsen Says Marketers Aren’t Maximizing ROI

In its first ROI Report, Nielsen found almost half of marketers aren’t spending enough in a channel to get maximum ROI. The report is broken into three issues for advertisers, agencies and media sellers, and revealed 36% of media channels deliver above-average returns for both revenue and brand metrics.

By Cablefax Staff

Found in: Nielsen / advertising / Advertising ROI

THE SKINNY

The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.

The latest in:
Advertising ROI

Nielsen Says Marketers Aren’t Maximizing ROI

The Daily

AMC’s ‘Nautilus’ Explores the Origins of Captain Nemo

Calendar

2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25

Jobs