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05/01/2011
Advanced Advertising: Measuring Success In More Ways Than One
The tale of advanced advertising continues to be a long and storied one, with a number of fits and starts since the cable industry first began talking of enhancing the traditional 30-second spot. However, Canoe Ventures has reached a critical mass with its interactive-television (iTV) platform, with 18 million households deployed by the end of […]
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05/01/2011
MPG’s Mitch Oscar On Advanced Ads: ‘It’s Complicated’
Mitchell Oscar literally wrote the book on interactive advertising, and he is the architect and moderator of The Collaborative Alliance, a quarterly forum in which more than 225 media professionals help navigate the future of the consumer and advertiser relationship within what he calls the “evolving televisual landscape.” His role as executive vice president/Televisual Applications […]
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05/01/2011
Building a TV Everywhere Strategy
Content, Fraud Prevention Still Evolving For ‘TV Everywhere’ A recent report from ABI Research says operators are investing “significantly” in equipment to deliver video efficiently to iPads and other devices.
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05/01/2011
Mobile Ads: Targeting The Captive Viewer
With convergence happening for real, it’s now necessary to learn the jargon and lingo of related but no-longer-separate industries. Here are two new terms from the wireless industry: “on-deck” and “off-deck.” On-deck refers to the wireless carriers’ default page on a mobile phone. Anything that’s not “on-deck” is “off-deck.” "If you had a Sprint feature […]
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05/01/2011
Competing With Telcos: Get Your BSS Act Together
As revenues stagnate across the cable market and competitive threats increase from telecom, satellite and such over-the-top services as Hulu, Apple, YouTube, Google and Netflix, cable providers will need to tap into new streams of revenue to maximize their valuable network reach and investments. It’s no secret that the business-and-commercial-services market is one such area […]
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05/01/2011
icueTV Shows iTV Smarts With Targeted Trial Partnerships
Getting real-time interactive television commerce (t-commerce) deployed successfully means formulating a group of partners committed to launching trials, gathering and analyzing data and making changes. Rinse and repeat. There are valuable lessons to be learned, and it takes being nimble. icueTV, a provider of end-to-end, real-time, interactive-television (iTV) commerce applications, began working with Denver’s Comcast […]