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12/05/2011
ip.access Designs Femtocell for the Future
UK-based small cell manufacturer ip.access unveiled a new vision for the small cell market with a working concept design of the femtocell of the future. About the size of an iPhone, the ‘Advanced Femtocell Concept’ (AFC) showcases a number of new features that add to the usability, portability and desirability of a femtocell in the […]
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12/05/2011
Ensequence Helps Reach Multi-Tasking Viewers
Ensequence’s cloud-based iTV Manager interactive platform has been updated to include audio detection capabilities that enable programmers, advertising agencies and brands to engage consumers across multiple platforms. Using the cloud-based software, content owners can more deeply engage with today’s multi-tasking media consumer by incorporating automatic content recognition (ACR) capabilities into their uniquely branded iOS and […]
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12/05/2011
How To Protect BYOD Employers From Data Risks
There is no doubt mobile devices – especially those that use the Android platform – are being hacked, especially with so many subscribers using them to make purchases, and to transfer and share large (and sometimes sensitive) files. With more enterprises allowing workers to use their own smartphones, laptops and tablets for work, data hijacking […]
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12/05/2011
Canoe Finds That RFIs Improve Brand Awareness
A white paper released by Canoe Ventures, “Understanding the Brand Efficacy of RFI,” features the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI is an in-ad interactive application that gives viewers the chance to request brand and product information, samples or coupons […]
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12/05/2011
Slew of Partners Roll Out Xbox 360 LIVE Apps
Microsoft has named the first group of TV and entertainment content partners for its custom applications on Xbox LIVE. The apps rely on two technologies: Kinect for Xbox 360, letting gamers use their body and voice to play games without the use of a handheld controller; and Bing, which does search based on a user’s […]
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12/05/2011
After The CALM Act R&O, What Can Operators Do To Comply?
Exactly how the Federal Communications Commission (FCC) will implement the federal Commercial Advertising Loudness Mitigation (CALM) Act is yet to be seen, but it’s unlikely the commission will say the act is impossible to implement. In these days of partisan rancor, blaring advertisements are hated by almost everyone; therefore, the CALM Act has strong support. […]