Microsoft has named the first group of TV and entertainment content partners for its custom applications on Xbox LIVE.

The apps rely on two technologies: Kinect for Xbox 360, letting gamers use their body and voice to play games without the use of a handheld controller; and Bing, which does search based on a user’s voice.

Beginning tomorrow and over the coming weeks, Bing on Xbox voice search will initially be available in English in the United States, Canada and the U.K. for Zune video, Xbox LIVE Marketplace and select content partners. For those who do not have a Kinect for Xbox 360, text search will be available in Xbox LIVE markets.

Xbox 360 is building on its catalog of movies, sports, television and music available through Hulu Plus, Last.fm, Netflix, Zune music and video and ESPN, as well as on its existing lineup of TV providers, such as AT&T U-verse TV in the U.S., TELUS in Canada, BSkyB in the U.K., CANAL+ in France, Vodafone Portugal, VimpelCom in Russia and FOXTEL in Australia, by also now rolling out the following new entertainment partners and apps:

Dec. 6:
•EPIX. United States
•ESPN on Xbox LIVE (ESPN). United States
•Hulu. Japan
•Hulu Plus. United States
•LOVEFiLM. United Kingdom
•Netflix. Canada, United States
•Premium Play by (MediaSet). Italy
•Sky Go (SkyDE). Germany
•Telefónica España – Movistar Imagenio. Spain
•TODAY (MSNBC). United States

Later in December:
•4 on Demand (C4). United Kingdom
•ABC iView (Australian Broadcasting Corp.). Australia
•AlloCiné. France (AlloCiné), Germany (Filmstarts), Spain (Sensacine), United Kingdom (Screenrush)
•Astral Media’s Disney XD (Astral Media). Canada
•blinkbox (Blinkbox). United Kingdom
•Crackle (Sony Pictures). Australia, Canada, United Kingdom, United States
•Dailymotion. Available in 32 countries globally
•Demand 5 (Five). United Kingdom
•DIGI+ (CANAL+). Spain
•GolTV (Mediapro). Spain
•iHeartRadio (Clear Channel). United States
•Mediathek/ZDF (ZDF). Germany
•MSN. Canada, France, Germany, Italy, Mexico, United Kingdom
•MSNBC.com. United States
•MUZU.TV. Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, United Kingdom
•ninemsn. Australia
•Real Sports (Maple Leaf Sports). Canada
•Rogers On Demand Online (Rogers Media). Canada
•SBS ON DEMAND.Australia
•Sky Go (SkyDE). Austria
•TMZ (Warner Bros.). Canada, United States
•TVE (RTVE.es). Spain
•UFC on Xbox LIVE (UFC). Canada, United States
•Verizon FiOS TV. United States
•VEVO. Canada, Ireland, United Kingdom, United States
•Vudu (Wal-Mart). United States
•YouTube. Available in 24 countries globally

Early 2012:
•Antena 3 (Antena 3 de Televisión). Spain
•BBC (BBC). United Kingdom
•CinemaNow (Best Buy). United States
•HBO GO (HBO). United States
•MLB.TV (MLB Advanced Media). Australia, Brazil, Canada, Chile, Columbia, Czech Republic, France, Germany, India, Ireland, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Sweden, Taiwan, United Kingdom, United States
•Telenovelas/Sports (Televisa). Brazil, Chile, Colombia, France, Italy, Mexico, Spain, United Kingdom
•Xfinity On Demand (Comcast). United States

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