Ensequence’s cloud-based iTV Manager interactive platform has been updated to include audio detection capabilities that enable programmers, advertising agencies and brands to engage consumers across multiple platforms. Using the cloud-based software, content owners can more deeply engage with today’s multi-tasking media consumer by incorporating automatic content recognition (ACR) capabilities into their uniquely branded iOS and Android apps. These apps detect the TV content and advertisements being consumed in today’s digital living rooms and instantaneously serve up related content on tablets and smartphones.

“We know that consumers aren’t always engaged with content that is directly related to shows and commercials when they are on their tablets and smartphones while they watch TV – they are on e-mail, surfing for unrelated content and on social networking sites,” said Peter Low, Ensequence president and CEO, in a statement. “With the latest update to our interactive platform, we’re delivering deeply engaging show and advertising-related content to consumers’ tablets and smartphones that is synched up with what consumers are watching on their TVs.”

Ensequence has integrated with several ACR providers, including Zeitera and Civolution, and will work with any ACR provider that its customers select.

The Daily

Subscribe

Lumen Sells ILEC Business to Apollo

Lumen Technologies is selling its incumbent local exchange carrier business in 20 states to funds managed by Apollo Global Management for $7.5 billion. The assets to be sold include the consumer, small

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.