Search results for:
ct
-
08/01/2012
Global Connections 08/01/12
Calif.-based Tapjoy Inc. signed a MOU with South Korea’s SK Planet, “establishing a strategic alliance that will bring both companies further success in a rapidly growing mobile advertising market,” it says. Tapjoy expects to expand its global footprint through SK Planet’s T Store, which reportedly has more than 15 million subscribers and 300,000 content offerings, […]
-
08/01/2012
At The Olympics 08/01/12
The commercial deployment of MPEG-DASH (dynamic adaptive streaming over HTTP) standard moved one step closer with the first live public trial, presented by Belgian public broadcaster VRT. The DASH Promoters Group, supported by the European Broadcasting Union, is facilitating live MPEG-DASH streaming with DRM content protection of the 2012 London Olympics. The demo features a […]
-
08/01/2012
People Watch 08/01/12
Sal Mendoza joins NBCUniversal as vice president/Diversity & Inclusion, a new position that reports to Craig Robinson, executive vice president/Chief Diversity Officer. Mendoza will oversee development of long-term strategies in the areas of workforce, community investment and management of the NBCUniversal employee resource groups. Mendoza moves over from Hyatt Hotels & Resorts, where he served […]
-
08/01/2012
New Stuff 08/01/12
A new Subscriber Information Service (SIS) product from BlackArrow lets pay-TV operators work with advertisers “to optimize campaigns by delivering only the most relevant messages to each audience segment. Operators also can utilize the BlackArrow SIS to ensure that marketing campaigns – including special pricing and other incentives — are delivered only to those subscribers […]
-
08/01/2012
Survey Sez 08/01/12
According to Infonetics Research analysts, “2012 will be a watershed year for TV Everywhere services, as operators across the globe closely watch Comcast, Cablevision and Time Warner Cable to see if adding these services will have a positive impact on subscriber churn and revenue. Demand for digital, HD and premium video content and services will […]
-
08/01/2012
Is Cord-Cutting A Real Threat?
Recently, the Convergence Consulting Group reported that, “Based on (their) TV cord-cutting model (taking into account economic conditions, annual subscriber additions, digital transition), (they) estimate 2.65 million (2.6 percent) of U.S. TV subscribers cut their TV subscriptions 2008-11 to rely solely on online, Netflix, OTA, etc. — 1.05 million (1 percent) in 2011 alone.” They […]