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08/06/2012
To Market, To Market 08/06/12
MassiveData is a new FourthWall Media division that combines TV viewing data with data-mining technologies to produce audience analytics aimed at helping advertisers and their agencies, cable networks and cable system operators. Comments Bill Feininger, GM/MassiveData and senior vice president/Media Measurement, "They can look at both historical performance as well as predict future relevance of […]
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08/06/2012
Deals Of The Day 08/06/12
Sprint will use Alcatel-Lucent’s lightRadio Metro Cells to augment its Network Vision Wi-Fi coverage in such indoor applications as entertainment venues, transportation hubs and business campuses. lightRadio technology supports 2G, 3G and 4G LTE, and Wi-Fi. Later on, Sprint could use the metro cells to bolster outdoor, urban hot spot and rural apps…Samsung Electronics Co. […]
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08/06/2012
People Watch 08/06/12
Anand Chandrasekher joined Qualcomm as CMO, overseeing global marketing and external communications and reporting to Steve Mollenkopf, president/COO. Chandrasekher had been senior vice president/GM for the Ultra Mobility Group at Intel…Steve Craddock, president of consulting firm The Del Ray Group LLC, is the newest board member at SeaChange International. During his career, Craddock worked for […]
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08/06/2012
At The Olympics 08/06/12
Some 17 million people have watched the BBC’s 24-screen “Red Button” coverage of the London 2012 Olympics for at least 15 minutes, the operator crows, and it’s recorded 18 million unique browsers to the Sport Olympics Web pages – with a daily peak of nearly 8 million (U.K.) and 10.4 (global), compared with the previous […]
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08/06/2012
New Stuff 08/06/12
Satellite provider Intelsat General Corp. says it was able to simultaneously send secure video and high-speed broadband signals to and from an unnamed carrier’s plane in flight, automatically switching beams across three satellites over four continents and showing data rates of 6 Mbps to and 1 Mbps from the moving aircraft. The flight path crossed […]
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08/03/2012
Required Reading 08/03/12
In the latest issue of Communications Technology magazine, industry insider Jim Barthold looks into why TV Everywhere may not be for everyone. “Once TV becomes an app, there’s no stopping where it can go,” he writes. “Whether that all-out battleground scenario will develop, however, depends on multichannel video programming distributors (MVPDs) across the cable and […]