At The Olympics 08/06/12
Some 17 million people have watched the BBC’s 24-screen “Red Button” coverage of the London 2012 Olympics for at least 15 minutes, the operator crows, and it’s recorded 18 million unique browsers to the Sport Olympics Web pages – with a daily peak of nearly 8 million (U.K.) and 10.4 (global), compared with the previous sport-site record of 5.7 million (U.K.) and 7.4 million (global). In a blog post, Cait O’Riordan, head of product/BBC Sport and London 2012, writes all four of the online screens (PC, mobile, tablet and connected TV) had seen an uplift in daily unique browsers of 70 percent or more since the start of the games…NBC Olympics, a division of the NBC Sports Group, is offering “select guests” in London access to Cisco Videoscape that will, in part, “deliver a personalized, interactive, multiscreen Olympics experience.” NBC Olympics will live-stream all six of its U.S. TV channels airing Olympic events through Videoscape as well as hundreds of hours of on-demand content from its coverage of the Games; users can select, watch and/or record the events of their choice on the device of their choice…During the first week of the Olympics, 61 percent of the traffic on Canada’s Olympic Broadcast Media Consortium‘s digital platforms came from a mobile device, more than five times the average. Meanwhile, the CTV Olympics London 2012 and RDS olympiques pour Londres 2012 Apps for iOS, Android, BlackBerry and Windows Phone 7 are approaching a combined 1 million downloads.
