MassiveData is a new FourthWall Media division that combines TV viewing data with data-mining technologies to produce audience analytics aimed at helping advertisers and their agencies, cable networks and cable system operators. Comments Bill Feininger, GM/MassiveData and senior vice president/Media Measurement, "They can look at both historical performance as well as predict future relevance of programming for any given audience segment, and optimize their strategy based on this information.  They can also validate and refine their strategy as MassiveData continuously updates these datasets."

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up