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cfax
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10/08/2004
Marketing
It may be a priority for operators and programmers, but marketers still aren’t sure how to fit VOD into their marketing plans. They are studying it, however, pres of local broadcast at MindShare Kathy Crawford said at CTAM’s Collaborative Marketing Seminar. Marketing plans were simple once-creative came first, and a media plan was drawn up […]
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10/04/2004
World Wide: ICN Wants in on Comcast Portal
International Channel Networks incoming chief Steve Smith has designs on parent company Comcast’s Internet portal and will be meeting with its managers soon. "Our eyes are on it big time,"Smith says. "Our customers, particularly South Asians…are very Internet savvy…so we think the portal is a very good place for us to get real estate and […]
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10/01/2004
Pants on Fire
When FCC chief Michael Powell last month let it slip that he’d seen TiVo and Netflix team up like the Wonder Twins on a movies-on-demand scheme (Cfax 9/16), the DVR maker was quick to tut-tut the notion. An earlier Newsweek story was met with similar denials. And just Wed, TiVo evp, worldwide ops David Courtney […]
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09/14/2004
VoIP
Cablevision unveiled direct-dial intl calling for its "Optimum Voice" VoIP service at rates it claims are 25% less than leading providers. To activate overseas service, subs need only logon to optimumvoice.com and register with a minimum credit card payment of $10. Since the switch was flipped almost 1 year ago (Cfax 9/29/03), CVC has signed […]
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09/10/2004
Bargain Shopper: DirecTV Seeks Lower Programming Costs
Programmers watch out. Comcast isn’t the only multichannel distributor throwing its weight around in negotiations. DirecTV is looking to get more aggressive. "We’re the 2nd biggest distributor and unlike cable, we’re growing a lot," DirecTV CEO Chase Carey jibed at Morgan Stanley’s conference. "For the size and scale we represent, programming costs have to be […]
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08/26/2004
4 More…Operators: CTAM's Unified Marketing Group Expands
A quartet of small cable operators kept their individual voices low and quietly joined CTAM’s OnlyCableCan initiative, enlarging a group designed to establish a louder common voice for cable. BendBroadband, Bresnan, Buckeye and Cebridge began their membership during the summer as each became a participant in CableLabs’ GotoBroadband service locator, which funnels consumers to OnlyCableCan’s […]