It may be a priority for operators and programmers, but marketers still aren’t sure how to fit VOD into their marketing plans. They are studying it, however, pres of local broadcast at MindShare Kathy Crawford said at CTAM’s Collaborative Marketing Seminar. Marketing plans were simple once-creative came first, and a media plan was drawn up afterward. These days they are far more complex, and must account for new devices and technologies from Blackberries to the Internet to VOD. "Those are all the things we are going to have to spend a lot of time on-figuring out is it working, or is it not working?" Today, marketers determine the mediums they want to use, then adapt creative to it. That’s a good opportunity for cable, Crawford said, as long as cable can compete on price and within the parameters of the media plan. (Mavis Scanlon) — Marketing Honors: Court TV’s Mobile Investigative Unit and Local Upfronts (Cfax, 07/29) took the grand prize at CTAM’s LAS/Marketing confab in NY. The MIU’s summer tour hit 23 markets and brought in 39 LAS sponsors. Network winners were GSN’s "Get Schooled Games Tour" and Discovery Health Channel’s "National Body Challenge." Cable Company winners were "Wisconsin on Demand" from Time Warner Cable and Charter’s "All Digital Marketing Campaign." Court TV brought out its lighted champagne glasses for a festive toast at the conference’s end.

The Daily


FCC, FEMA Plan Emergency Alert Test

FEMA and the FCC will conduct a nationwide test of the Emergency Alert System and Wireless Emergency Alerts on Aug 11 at 2:20pm ET. The Wireless Emergency Alert portion will be directed only to consumer cell

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.