Cablevision unveiled direct-dial intl calling for its "Optimum Voice" VoIP service at rates it claims are 25% less than leading providers. To activate overseas service, subs need only logon to optimumvoice.com and register with a minimum credit card payment of $10. Since the switch was flipped almost 1 year ago (Cfax 9/29/03), CVC has signed 115K VoIP subs, averaging 3,400 new customers/week. — How hot is cable telephony? SCTE and our sister pub Communications Technology’s "Advanced VoIP Deployment Symposium" in Philly today sold out.

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“Sports Heaven: The Birth of ESPN,” 8:30pm ET, Monday, ESPN . There will be naysayers, and perhaps a few journalism purists, who will blast this hour-long doc as navel gazing. Fine. After all, lifelong

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