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05/12/2003
BRIEFS
CABLEWORLD STAFF Comcast launched its first national Hispanic ad campaign, created in partnership with Los Angeles-based agency Castells & Asociados. The campaign, which promotes Comcast’s new CableLatino programming packages, targets Hispanic consumers 18-to-49-years-old. The TV and radio spots, plus related direct mail and marketing collateral, are slated for San Francisco, Boston, Chicago, Dallas, Philadelphia, Los […]
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03/10/2003
Rainbow Adds an ‘E’ Before VOD
BY ANTHONY CRUPI At last week’s Kagan VOD Summit, Kagan World Media COO and senior analyst Larry Gerbrandt cracked that the first time he heard the expression XOD, he thought it meant adult-on-demand. The X is a variable, of course, one that a lot of players in the on-demand space choose to adapt to their […]
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02/24/2003
Jamie Kellner isn't against PVRs, he just wants to engage in a smarter debate over their impact on programming.
BY STACI D. KRAMER When Jamie Kellner discussed his concerns over personal video recorders during a lengthy interview with me last April, no one could have imagined that the ensuing furor over his remarks would go right on reverberating almost a year later. After all, who would guess that a story in Cable World would […]
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02/24/2003
Late Breaking News
BY JON LAFAYETTE Mag Rack announced five new video magazines for hotel distribution at last week’s Texas Cable and Telecommunications Association show, but that’s not all the Rainbow Media subsidiary has in the works. The video-on-demand programmer is developing content and a VOD strategy to reach Hispanics, said Mag Rack EVP and GM Matt Strauss. […]
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01/20/2003
The Politics of Inertia
BY ALICIA MUNDY As the Senate Commerce Committee hearing on telecom issues entered its fourth hour last Tuesday, a reporter sneaking out was begged by a Federal Communications Commission staffer: “Take me with you.” It was that kind of hearing. And only the first of many to come now that Big John McCain is back […]
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01/13/2003
The Fix Is In: A DVR/ TiVo Repair Primer
BY ANTHONY CRUPI Marty Wortman’s Brooklyn home is the kind of place where things get broken a lot and every horizontal surface is sticky. This has much to do with the hordes of children in the apartment (I counted five), ranging from the infant whose entire raison d’etre seems to be pooping, to the 8-year-old […]