Search results for:
*Tivo
-
07/28/2003
The Trouble With Selling VOD
Any doubts that competition for video customers has reached a fever pitch were put to rest last week when SBC and EchoStar Communications agreed to bundle their services on a single bill. In a deal in which EchoStar will receive a $500 million investment from the No. 2 local telephone company, SBC customers can now […]
-
07/28/2003
ALPHABET SOUP
BY SHIRLEY BRADY One of the most buzzed about presentations at last week’s CTAM Summit in Seattle was how to promote programming in an on-demand world, a session led by promo guru Lee Hunt. The buzz on Hunt was that he’s been tapped by Cablevision to help visualize its hi-def near-future at Rainbow Networks and […]
-
07/07/2003
Mystro Wants To Play
AOL Time Warner executives were no doubt grinning when, in this season’s second episode of Sex and the City, Miranda fell in love with her TiVo. The story line on the company’s hit HBO series could not have come at a better time. MystroTV, AOL TW’s stealth interactive everything-on-demand technology, just happens to be ramping […]
-
06/30/2003
BRIEFS
CABLEWORLD STAFF Federal investigators have reportedly started cracking Cablevision System’s books in the wake of Cablevision’s accounting investigation at AMC. A report in Newsday on Thursday said the Department of Justice and the FBI opened an investigation into Cablevision after the company revealed on June 18 it found about $18 million in improperly accrued expenses […]
-
06/02/2003
ALPHABET SOUP
BY SHIRLEY BRADY Comcast brought HDTV to Los Angeles last week. The launch was “timed so our customers will be able to watch the NBA finals with picture resolution that is up to six times sharper than analog,” says Debi Picciolo, regional SVP for Comcast Southern California. The service offers HBO, Showtime and local ABC, […]
-
05/12/2003
BRIEFS
CABLEWORLD STAFF Comcast launched its first national Hispanic ad campaign, created in partnership with Los Angeles-based agency Castells & Asociados. The campaign, which promotes Comcast’s new CableLatino programming packages, targets Hispanic consumers 18-to-49-years-old. The TV and radio spots, plus related direct mail and marketing collateral, are slated for San Francisco, Boston, Chicago, Dallas, Philadelphia, Los […]