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Up Ahead

Nov 14: WICT Rocky Mountain Tech It Out, Denver, CO
Nov 21: Gracies Leadership Awards, NYC
Dec 4: TV of Tomorrow Show, NYC
Dec 5: Cablefax Most Powerful Women 2019, NYC
Dec 5-6: CableLabs Latin America & Caribbean Summit 2019, Miami
Dec 13: Cablefax Work Culture 2020 Entry Deadline

Research

➢ Most of consumers (81%) are using smartphones daily to engage with all types of video, audio, or written media.
➢ The majority (56%) are using their phones to stream content daily and would increase the rate at which they stream if it didn’t affect mobile data plans
➢ Consumers genuinely enjoy ads that are for something they’re interested in (74%), make them laugh (72%), and provide some sort of new information (70%).

(Source: Xandr Relevance Report 2019)

Quotable

“We’re confident that we’re really ready to scale. That BAMTech platform has been tested under pretty interesting circumstances, including this past Saturday night when you have hundreds of thousands of people signing up for a pay-per-view event in a very, very short concentrated period of time… We feel that the platform is robust enough and all the elements that need to be in place to manage that kind of scale are there. — Disney CEO Bob Iger on the upcoming launch of Disney+ during the 3Q19 earnings call

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