In a rapidly changing media landscape, Lins has guided CTAM’s achievements in consumer safety, content discoverability and retention initiatives, creating growth opportunities for the marketing group’s member companies nationwide. She’s helped the industry combat piracy with website StreamSafely and CTAM’s SmartMove program has generated 3.3 million subscriber leads to date in 2024.
“I see the industry’s next big disruption being hybrid subscription models and consolidation within the streaming space.”
What’s the toughest part about being a leader in the industry? “Leading through change can be unsettling. It’s important to create an environment where people feel supported by making space for questions and addressing concerns openly to empower people to navigate uncertainty and turn challenges into opportunities.”