CTAM sits in a unique post in the cable industry, serving as both an industry and marketing association that actively markets with and for its members. As such, veteran marketing maven Lins is tireless in her charge to support industrywide success through efforts to positively position the cable brand, strengthen the pay TV business model and market best-in-class consumer experiences. This fall, she added another skill to her lofty resume: podcast host. CTAM launched its “Thinking Out Loud” series, featuring conversations with media and entertainment leaders, in October with initial guests Sarah Aubrey of TNT, Liz Janneman of Ovation and Wared Seger of Parrot Analytics. “There are so many leaders taking proactive, creative approaches to support women in media and entertainment today,” she says. “Through the conversations I’m having with industry luminaries for CTAM’s podcast, I’ve learned that many of these game-changers—and their organizations—are deeply committed to creating and seizing new opportunities for women.”
What’s a recent example of a step forward for women in the media industry?
There are so many leaders taking proactive, creative approaches to support women in media and entertainment today. Through the conversations I’m having with industry luminaries for CTAM’s “Thinking Out Loud” podcast, I’ve learned that many of these game-changers–and their organizations–are deeply committed to creating and seizing new opportunities for women. For example, Sarah Barnett, president & GM, BBCA, partnered with the Women’s Media Center on the “Galaxy of Women” initiative to support the representation of women and girls in front of and behind the camera. Sarah Aubrey, EVP, Original Programming, TNT is partnering to build the “Shatterbox Anthology” film series to provide a platform for storytellers to create short films through the female lens. Liz Janneman, EVP of Network Strategy, Ovation, leads a program called Stand for the Arts, to enrich the well-being of communities and children by raising awareness of the arts. I’m inspired by the number of women who are boldly stepping forward.
If there were a reality show based on your office, what would it be called?
“CTAM’s Got Talent”