The Why: Managing one of the nation’s largest providers’ inbound and outbound sales is no easy task, yet Guevara is always on his feet, ready to help however he can. His inbound sales team of 5,000-plus employees is one of the company’s most diverse units, which helps Charter operate multilingual contact centers for prospective customers. Guevara has helped shape Charter’s sales and acquisition efforts, which have paid dividends in its mobile business which counts more than 6 million lines as of 1Q23.
He Says… “In business and in life, I believe there is a greater awareness of the significance of surrounding yourself with individuals who have diverse voices, backgrounds and viewpoints.”
How have attitudes about DEI changed since you began your career? With over three decades of experience in the industry, I have witnessed the transition of words into action. In business and in life, I believe there is a greater awareness of the significance of surrounding yourself with individuals who have diverse voices, backgrounds, and viewpoints. I invite everyone to take advantage of this opportunity and contribute their knowledge and perspectives to the discussion. This will only strengthen your company and allow us to better serve the areas we cover.
Sales is one of Charter’s most diverse business units. We run multilingual contact centers and make an effort to hire people who reflect the diversity of the communities we serve. Recruiting, hiring, and retaining individuals of all races, genders, and cultural backgrounds allows our organization to better serve our customers and accomplish our strategic goals. This is what connects us to the communities we serve, and in my opinion, it provides us with a true competitive edge.
Who do you view as a DEI champion and why? My own boss, Christian Ruiz, is a DEI champion. Christian has demonstrated through actions his dedication to have diversity not only on the front lines, but also in leadership ranks that can relate to the workforce we have today. He not only leads our Sales organization, but he is also very passionate about fostering diversity across our workforce and always takes time to engage in internal events and speak to staff about his experience.
