Bowens

Whether it’s B2B, B2B2C or B2C, this Spectrum Enterprise exec knows how to deliver results. Bowens, a NAMIC ELDP graduate and WICT Betsy Magness Leadership Institute alum, oversees internal and external events, sponsorships, trade shows, channel marketing and lead gen support. And she also supports more than a thousand professional sellers. “Dare to be different, but also remember that sometimes being different can simply mean being yourself,” she advises. “More importantly, have a clear understanding of the complexities of the video content and distribution industry to help set yourself up for success.”

What’s your best advice to someone just entering the video content/distribution industry?
Dare to be different, but also remember that sometimes being different can simply mean being yourself. More importantly, have a clear understanding of the complexities of the video content and distribution industry to help set yourself up for success.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
With technology continuing to rapidly evolve, partners and clients can also be competitors, resulting in a very complex business ecosystem. That’s why it is more important than ever for business leaders to be agile, creative and capable of thinking differently about growth opportunities for future success.

If there were a reality show based on your office, what would it be called?
If there were a reality show based on Spectrum Enterprise, it would be called “Winning Together.”

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