The Why: Kumar’s grasp of the importance of marketing to all backgrounds has produced big business results. He leads a team that supports various efforts including Charter’s launch of Spectrum One and the continued growth of Spectrum Mobile, and he remains constantly on the watch for ways to advocate and include. Kumar recently worked with the Emma Bowen Foundation and is on his sixth consecutive year serving Charter’s Spectrum Digital Education Grant Committee.
He Says… “People understand the value of DEI and I can’t say they always did. Throughout my career, prior to Charter, DEI efforts were rarely considered critical, let alone implemented broadly.”
Place I would love to retire to: Turks and Caicos. It won’t happen and I’ll end up back in Texas, but a guy can dream.
How has advocating for DEI benefited your company or department? Charter’s commitment to DEI has led the company to ensure our workforce reflects that of our customer base. Almost half of our employees identify as people of color—and this perspective is evident in the products and services we deliver and in how we market to the communities we serve. The company’s focus and commitment can be seen in every facet of our growth.
How have attitudes about DEI changed since you began your career? Thinking back on my first job after college to where we are today, it’s night and day. People understand the value of DEI and I can’t say they always did. Throughout my career, prior to Charter, DEI efforts were rarely considered critical, let alone implemented broadly. At Charter, Diversity and Inclusion has been embraced at the highest levels, and implemented throughout the company—to great success.
