Pam Lifford

Lifford is tasked with developing all-new fan-engagement business opportunities, as well as overseeing the Warner Bros. Consumer Products. That includes mega brands like HBO, Cartoon Network and DC. You also have Lifford to thank for the latest attraction in the Wizarding World of Harry Potter that created an entire new category in themed entertainment: the “storycoaster.” Coming up, Lifford is focused on driving the relevance and development of the DC business, with 2021 marking a global celebration for 80 years of Wonder Woman. Outside the office, she serves on the Providence Saint Joseph board in support of the medical center.

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