After becoming the fastest-promoted executive in Disney Company history, Lifford went on to join Warner Bros., where she serves as the highest-ranking Black woman at Warner Bros. Studio. In 2016, her first year with the company, she drove Warner Bros. consumer products to a 47% increase, lifting revenue by $500 million in her first year alone. She oversaw a new record-breaking attraction at the Wizarding World of Harry Potter in 2019 and was inducted into the LIMA Licensing Hall of Fame.
The conversation about racial injustice in 2020 has been… inspiring and a long time coming but now is the time to take it from conversation to action to truly heal our country.