Mirna Eusebio-Lithgow

Lithgow last year received a lifetime achievement award from her alma mater, Pontifical Catholic University Madre y Maestra of Santo Domingo, but she has no plans to slow down as she evolves product development and marketing for Altice. “With employees stationed in different parts of the country, it’s important to highlight the unique challenges each of us face that may not necessarily affect our own day to day, but gives us an overall perspective on how our company is working to serve the needs of all of our customers,” she says.

What’s a recent example of a step forward for diversity in the industry?
The ability to connect with employees across different locations remotely with advances in connectivity technology—it gives employees a chance to connect across different cultures and backgrounds who may not ever get a chance to meet in person. With employees stationed in different parts of the country, it’s important to highlight the unique challenges each of us face that may not necessarily affect our own day to day, but gives us an overall perspective on how our company is working to serve the needs of all of our customers.

What’s your best advice to someone just entering the video content/distribution industry?
Getting to know your customers in-depth is key. No audience is homogenous and there’s tons of data and research available to personalize the experience for any number of groups, whether it’s by age, ethnicity, or geography. It’s important for your audience to be recognized and receive a personal tailored experience that shows that you’re really understanding of how you’re able to help serve them.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
The explosion of connected devices in homes and businesses, supported by an increase in bandwidth and broadband speeds by service providers. The way we interact with certain appliances in the home like a thermostat or even a refrigerator has dramatically changed as they become more functional, making your home or business more customizable and accessible in many different ways.

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