Melissa Tolchin

Tolchin’s leadership skills and industry expertise have come in handy as she executes partner marketing campaigns and supports carriage agreements with hundreds of MVPDs, vMVPDs, SVODs and connected device partners. She also leads the strategic partner marketing direction for NBCU’s broadcast and cable portfolio, driving distribution, igniting revenue growth and drawing value for the entire portfolio. This year, she worked closely with the Digital team to build destinations that highlighted content in celebration of the Summer Olympic games, Black History Month and Pride Month, and she’s gearing up for The Super Bowl, among other tent pole programming events.

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