You’d be hard-pressed to find an industry-wide women’s initiative in which WICT doesn’t have a hand. In this, her 10th anniversary year leading the 10,000-plus-member organization, Brennan has continued to champion efforts that represent women at every level, at every company in the media industry. A venerable advocate and public speaker, as well as being the public voice of WICT she also leads the charge in WICT’s data and research—the latest of which was presented during a Town Hall in conjunction with NAMIC during Diversity Week, where the organization also celebrated the 25th anniversary of flagship program the Betsy Magness Leadership Institute. If companies “adjust and enhance their D&I practices, they will inevitably attract, retain and advance women within their organizations,” she says.
How can the industry do a better job of recruiting women and ensuring they have a path to senior positions?
We know through WICT’s PAR survey, that companies must make diversity, equity and inclusion a key part of their corporate DNA. If they adjust and enhance their D&I practices, they will inevitably attract, retain and advance women within their organizations. And as the research tells us, that will make them better, stronger and more profitable than companies that do not.
