Lori LeBas

Maybe it’s because she’s a multi-lingual certified yoga instructor, but LeBas has always been able to see the bigger picture. She’s been at the forefront of shaping the Walt Disney Co’s strategic direction and objectives for its video distribution business, focusing on digital platforms including YouTube TV, Hulu, DirecTV Now, Sling TV and Playstation Vue. She also has a broad view of the industry. “Content may be king but the consumer is the worldwide emperor,” LeBas says. “Figuring out how to reach audiences with the right stuff, at the right time, in the right place, for the right economic value exchange is what we all need to be focused on.”

What industry topic do you think will dominate industry headlines in 2018 and why?
Serving the consumer. Content may be king but the consumer is the worldwide emperor. Figuring out how to reach audiences with the right stuff, at the right time, in the right place, for the right economic value exchange is what we all need to be focused on.

What famous woman, living or deceased, would you like to have dinner with?
Elizabeth Strout, the Pulitzer Prize-winning author. She packs more meaning in a few carefully selected words better than any author I have read. I would love to discuss language with her.

Best advice for relieving stress?
Practice yoga! Paying attention to breathing and being more aware of what is happening in and around you is hugely helpful in stressful situations.

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