Programming veteran Gellert has helped drive growth at WEtv for nearly a decade. Of late, she’s working to expand the scope of the network’s shows. She spearheaded the addition of Emmy and NAACP Image Award winner Loni Love as the new voice of signature series “Bridezillas,” and introduced new programs including docuseries “The Mysterious Death of Eazy-E.” Nowhere is her commitment to further propel WEtv more salient than with “Love After Lockup,” which recently saw a 77% viewership hike. The key to cultivating male allyship in the workforce, Gellert says, is “learning how to communicate the difference in our lives… There is no such thing as an ally you cannot communicate with.”
Best advice for someone looking to re-enter the workforce after a hiatus?
Do not put too much pressure on yourself to have everything figured out the first month. Time is an important factor in building lasting success. Impatience can lead to frustration and anxiety. Give yourself time to adjust to new schedules, new people, and new environments and re-enter slowly.
Do you have an example of male allyship that made a difference to you?
I do. And the key for many years was learning how to communicate the difference in our lives. Doing a great job, being flexible, and constant communication is what led to my success and what led this particular boss to support and encourage me every step of the way. There is no such thing as an ally you cannot communicate with.