Gellert oversaw the launch of the hit docuseries, “Love After Lockup,” which grew 94% among W25-54, making it the fastest-growing new cable unscripted series this year. She has assisted in attracting new shows and talent, but her team was also responsible for season two of “Mama June: From Not to Hot,” and spearheading returns of franchise extensions “Marriage Boot Camp: Reality Stars: Family Edition” and “Growing Up Hip Hop: Atlanta.” Gellert is all about optimizing social media as a cultural currency. “We have really embraced our digitally savvy, socially engaged audience, who use our content as a means to connect,” she says.
What’s a recent example of a step forward for women in the media industry?
The creation of an organization like Time’s Up, for and run by women to fight for work equality and adding more women to the C-Suite.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
In addition to the rise of streaming services, the use of social media as cultural currency. Over the last three years, we have really embraced our digitally savvy, socially engaged audience, who use our content as a means to connect. In addition to promotion, it’s become a catalyst to drive conversation and build community.
If there were a reality show based on your office, what would it be called?
“Between Two Gays”—I literally sit between Marc Juris and David Stefanou. We discuss everything from pop culture television great articles in media and beyond. And we always watch ‘Gay of Thrones’ as a unit and review!
