Kelly Day

Day is helping to lead the global expansion of ViacomCBS’ streaming footprint. Under her guidance, Paramount+ launched in 25 markets globally in 2021, including in the U.S., Latin America, Canada, the Nordics and Australia. Day has also led her team in solidifying an agreement with Comcast to launch the new streaming service SkyShowtime in more than 20 European territories, encompassing more than 90 million homes. As global expansion continues, it is important to ensure the workforce mirrors the diversity of the audiences the company serves, Day says. “ViacomCBS’ recruitment strategy provides a framework to ensure we are hiring the most qualified people across all demographics.”

What’s one way your company has broadened the recruiting process to ensure greater diversity?
Diversity, equity and inclusion are integral to our business and company culture. One recent example, our UK team launched its first-ever BAME (Black, Asian and minority ethnic) Talent Sponsorship Program, with a focus on recruiting ethnic minorities. All members of the UK senior leadership team sponsored one BAME colleague by working with them on a dedicated project.

Globally, to ensure that our workforce mirrors the diversity of the audiences we serve, ViacomCBS established a path toward best practices in diverse talent recruiting, retention and advancement. ViacomCBS’ recruitment strategy provides a framework to ensure we are hiring the most qualified people across all demographics backed by the principles of respect and inclusion, which includes a process for engaging diverse talent through a wide range of curated events and programs; Application of consistent decision-making framework to fairly screen, interview, evaluate and select candidates; and finally we hold leadership accountable through robust reporting and analytics.

Do you have an example of male allyship that made a difference to you?
Over the course of my career, I have had great bosses and mentors, both male and female. One of my earliest managers, however, had an enormous impact on my career. He was always willing to let me work on initiatives outside my role and my comfort zone. He instilled confidence in me to continue to take on more and rewarded me for my efforts. And most importantly, he wasn’t afraid to tell me when he thought I could do better, be better. He was a great role model for a manager and leader when I was learning to be one. I will always be grateful to have that honesty and support early in my career and have tried over the years to pass it on to early career team members.

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