Jessica Rodriguez

It’s no easy feat overseeing all marketing, entertainment content development and acquisitions for a company as large as Univision. Under Rodriguez’s watchful eye, Univision became the No 1 network among A18-49 for the first time in more than four years during the first seven weeks of the summer. She helped grow primetime by 42% from August 2019 through January 2020 and differentiated the UniMás network with live content. Even in the face of a global pandemic that included delays with sports and live programming, Rodriguez managed to fill the schedule through at least January 2021.

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