Rodriguez elevated Univision’s marketing platform as well as marketing functions across the Univision Agency this year. Under her stewardship, the Univision Agency launched national re-branding campaign “Univision. La Que Nos Une.” (Univision. The One that Unites Us), which brought a bold look to the network’s on-air creative. Her team also launched the third installment of multiplatform campaign “Todo Es Posible” (Everything is Possible), as well as local news branding campaign “Tu Gente Tu Voz” (Your People. Your Voice), which emphasizes the deep connection local Univision News teams have with the communities they serve. “A.I. and content personalization will definitely be among the topics that are most talked about” in the coming year, she says.
What industry topic do you think will dominate industry headlines in 2018 and why?
A.I. and content personalization will definitely be among the topics that are most talked about. That said, the topic of diversity across multiple lenses will also be on the rise—diversity in how we represent the new American mainstream in content, diversity in our talent pool and diversity in how we use technology to engage, especially with the proliferation of content.
What famous woman, living or deceased, would you like to have dinner with?