Janice Arouh

Allen Media Group is having a growth spurt, and Arouh is the woman who sets the distribution strategy for its robust portfolio and gets the deals done for Entertainment Studios Networks, The Weather Channel, Local Now, Pattrn, TWC Espanol, TheGrio TV and the new Sports.TV, among others. In recent months she’s been building on AMG’s 125% distribution spike in 2020 by launching several ES channels on Xfinity, expanding long-term affiliation agreements for The Weather Channel and forging partnership extensions with Charter and Altice. When it comes to male allyship, Arouh looks no further than her boss, Byron Allen, who she says “has been at the forefront of inclusion and diversity for many years” and “empowers women and promotes a culture of belonging and transparency.”

Best advice for someone looking to re-enter the workforce after a hiatus?
It is a bit daunting to navigate jumping back into the workforce. However, do not underestimate that you will bring a unique perspective to your imminent new company whether it is related to consumer goods, trends, or culture. I recommend diving right into the following next steps to ensure your search success.

Research and preparation are critical to re-enter the workforce after a hiatus or sabbatical. Tear up your old resume and hire a professional resume writer to create an entirely new one that reflects current phrases used for responsibilities and accomplishments versus dated descriptions which are no longer relevant. Also, it is important to tailor your resume for each position submission and weave-in keywords that are within the job posting so your resume is flagged by the recruiter. Additionally, it is better to be overly prepared for each interview, practice your answers to every possible question, convey confidence and optimism during the interview, and finally ask what are the next steps.

Do you have an example of male allyship that made a difference to you?
My boss, Byron Allen, chairman, founder and CEO of Allen Media Group, has been at the forefront of inclusion and diversity for many years. He is a genuine leader who empowers women and promotes a culture of belonging and transparency.

Byron has unequivocally been my advocate and leans in to ensure my voice is heard since my first day on the job 11 years ago. He is acquisitive and inquisitive. He’ll seek my opinion during executive meetings or with investors by asking questions. “What are your thoughts on this strategy, deal or investment, Janice?” There is meaning in that.

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